Naked Insurance isn’t a traditional insurer, and their merchandise shouldn’t feel traditional either. Known for doing things differently in the insurance world, the fast-growing digital brand approached Splssh to design and produce employee merchandise that reflected their modern, technology-driven identity.

The brief was clear: create bespoke apparel and branded products that felt bold, minimal and future-focused, while also developing a scalable system that would make it easy for employees to access the merchandise as the company continued to grow.

The Challenge

Naked wanted more than standard corporate merchandise. The goal was to create employee apparel and brand gifting that genuinely reflected the company’s progressive identity and strong internal culture.

The design direction leaned heavily into a modern, technology-inspired aesthetic: clean silhouettes, minimal branding and garments that felt closer to premium lifestyle apparel than traditional corporate merchandise.

The Naked team referenced Tesla-style design language, aiming for apparel that felt sleek, refined and distinctly different from the typical branded clothing often associated with corporate environments.

Beyond the design itself, Naked also wanted a smarter way for employees to access the merchandise. As the company expanded, manually distributing apparel across the team would quickly become inefficient.

What they needed was not only great merchandise, but also a scalable employee merchandise program.

Splssh’s Approach

Splssh approached the project from two angles: creative merchandise design and operational scalability.

First, the focus was on developing a collection of bespoke apparel and branded products that aligned with Naked’s brand DNA. The goal was to create merchandise employees would genuinely want to wear and use in their everyday lives.

This meant prioritising:

• clean, modern design
• premium garment quality
• subtle, refined branding techniques

Once the merchandise collection was established, Splssh helped Naked take the concept further by building a dedicated online merchandise store for their team.

Through this platform, employees can easily browse and order their preferred items, while Splssh manages everything behind the scenes.

The system includes:

• product sourcing and manufacturing
• online store setup and management
• inventory storage
• order fulfilment
• packaging and logistics
• direct shipping to employees

The result is a seamless employee merch ecosystem that scales alongside Naked’s growth.

The Merchandise Collection

The Naked merchandise collection was designed to feel like premium lifestyle apparel rather than traditional corporate gear.

The final range included:

• heavyweight 250gsm bespoke t-shirts
• premium hoodies
• branded caps
• tote bags
• drinkware
• notebooks
• custom packaging

Special attention was given to garment quality and branding techniques. Instead of standard logo placements, Splssh explored more refined applications that complemented the clean, technology-inspired design direction.

The result was merchandise that employees genuinely enjoy wearing and using, strengthening both brand pride and internal culture.

The Online Merch Store

After seeing the final merchandise collection, the Naked team asked Splssh to extend the project further by developing an internal merchandise store for employees.

Through this platform, team members can browse available items and place orders directly.

Every order is processed and fulfilled by Splssh, including:

• product storage
• order processing
• packaging
• shipping to employees

This system removes the logistical burden from the Naked team while ensuring the brand’s merchandise remains consistently available and professionally delivered.

For fast-growing companies, this kind of employee merchandise platform creates a simple way to manage branded apparel, onboarding kits and internal gifting without adding operational complexity.

Project Highlights

• Custom apparel collection designed and produced
• Premium lifestyle-inspired employee merchandise
• Dedicated online merchandise store launched
• End-to-end logistics and fulfilment managed by Splssh
• Scalable employee merchandise program implemented

The Outcome

The collaboration resulted in a merchandise program that reflects Naked’s innovative and forward-thinking culture.

The employee merchandise store continues to operate as a scalable system that allows the brand to distribute high-quality apparel and merchandise effortlessly while maintaining strong brand consistency.

Feedback from the Naked team highlighted both the quality of the products and the collaborative approach taken throughout the project.

“Working with Splssh is a dream. Their products are high-quality and unique and do not resemble the usual corporate merch products out there. On top of that, their service and communication is excellent. I appreciated that the team gave their input into making our products even better.”

What This Project Demonstrates

This project showcases several of Splssh’s core capabilities:

• bespoke apparel design and production
• brand-led merchandise development
• employee merchandise programs
• corporate gifting solutions
• custom packaging
• online merchandise store creation
• logistics and fulfilment management

By combining thoughtful merchandise design with a scalable operational system, Splssh helped Naked transform employee merchandise into an ongoing brand experience rather than a once-off order.